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Bayliner celebrating 60th anniversary in 2017
Boaters could get a Bayliner 1600 Capri, an 85-hp outboard motor and a trailer for $6,295. "Orin and [former Bayliner executive] Slim Sommerville were the first to create the boat/motor/trailer bundle that caused the brand to catch on," Yobe said
Bayliner is recognizing 60 years of Bayliner boats heading into 2017. The roots of the Bayliner identify started when J. Erin Odson started Advance Outboard Marine in a Seattle parking lot in 1955. In 1957, he sold his senior Bayliner boat. From the beginning, Bayliner has focused on affordability and quality, says current Bayliner Brand Manager Mike Yobe. "Look at our business today and it's not that multifarious," Yobe said. Perhaps most notable was the introduction in 1982 of it's Total Value Package. Boaters could get a Bayliner 1600 Capri, an 85-hp outboard appliance and a trailer for $6,295. "Orin and [former Bayliner executive] Slim Sommerville were the first to create the boat/motor/trailer wrap that caused the brand to catch on," Yobe said. "Bayliner was the first brand in the U. S. that bundled those together and offered a very competitive charge. By 1986, Bayliner was selling 43,000 boats a year. The recent introduction of the Element is a continuation of that value proposition. "The Element was my first undertaking as product manager," Yobe said. Jeff Behan, president of Bayliner at the time "put a challenge out there and said we need to get back to our roots. The Bayliner combine recognized that boating was no longer affordable for many people. "The boating industry was pricing ourselves out of consumer’s pocketbooks," Yobe said. As we were succeeding through the build of the boat, there are things that we can do here that are thoughtful and take cost out, passing that back to the consumer. Bayliner kicked off the celebration of its 60th anniversary at its 2016 shopkeeper meeting at Nashville’s Opryland Resort and Convention Center. The event played host to nearly 300 Bayliner dealer attendees and prospects as the flock showed off its new models and celebrated its past. At the meeting, Bayliner unveiled 21-foot additions to the Element family—in both deck boat and center comfort fishing configurations. “We started with everything that has made the Elements successful, then gave them more of it. Space, safety, handling, performance and fishability—all at an superior value,” said Bayliner President Keith Yunger.
Chicken Capri (SB Victuals Phase 1) (tomato, oregano, olive oil, black pepper, parsley, garlic powder, ricotta cheese, parmesan cheese, mozzarella cheese, salt, chicken)
Capri Salad (balsamic vinegar, tomato, olives, olive oil, basil, basil, mozzarella cheese, salt)
Ham Salad Pineapple Boats (ham, celery, green pepper, mayonnaise, mustard, pineapple)
Stuffed Zucchini Boats (thyme, eggs, french bread, ground beef, onions, parmesan cheese, salt, tomato sauce, water, zucchini)
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